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商品編號： 9-509-012 出版日期： 2008/11/07 作者姓名： Gupta, Sunil;Han, Sangman 商品類別： Marketing 商品規格： 18p 再版日期： 2008/11/26 地域： South Korea 產業： 個案年度： 2008 -
商品敘述：
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from advertising. The new CEO had to decide which of these three revenue sources he should focus on in the future and how this choice would influence the target customers, the service offerings and the required capabilities.
涵蓋領域：
Professional networks;Advertising;Market segmentation;Customer relationship management;Customer profitability;Consumer behavior;Value creation
相關資料：
, (9-510-028), 17p, by Sunil Gupta, Sangman Han
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